Spotlight on Asia Gholston

Posted on Jul. 18th 2014

Title: Assistant, Buyer
Company: Carat
No. of Years in Advertising/Marketing: 2
Past Companies: Hello World (formerly known as ePrize)
Education: Michigan State University

Asia Gholston, a Detroit native is a first year Assistant, Buyer at Carat. As a buyer she handles the digital buying and negotiations with Social, Automotive and Regional sites. As a Media Communication & Technology graduate of Michigan State University, Asia had the opportunity to intern with companies such as BET Networks and Michigan Virtual University. Post-graduation in 2012 Asia joined Challenge Detroit where she had the opportunity work with various non-profits in the Metro Detroit area in an effort to revitalize the city. While with Challenge Detroit Asia won a billboard contest sponsored by United Way of Southeast Michigan and even launched her own company D-Social, LLC that assist small business owners and non-profits in the Metro Detroit area hone in on their digital footprint.

Q: You recently completed the 313Digital Bootcamp. What were some of your favorite parts of the experience?
A: My favorite part would have to be visiting all the different agencies because they each have something unique about them.

Q: What’s your favorite thing about digital marketing? About your current company?
A: I would have to say my favorite thing about digital marketing would have to be, that it’s constantly evolving and it’s so much to learn. My favorite thing about Carat would have to be how collaborative the work environment is. I work on a large team however with our structure I get a chance to work with everyone.

Q: What has been the most memorable moment of your career?
A: My most memorable moment in my career (thus far) would have to be when I submitted a very cheesy entry for an internal agency-wide contest and it caught the attention of our Global GM President and even the Dentsu Aegis Media CEO!! I didn’t win the contest, but that definitely was a win for me. I’m still new here so it was a worthwhile introduction to the company.

Q: Have you leveraged an innovative new digital product/site/capability for a recent campaign? If so, please describe.
A: It hasn’t launched yet… it’s a secret. :)

Q: What advice would you give to a young person in the business or even a college student looking to get into it?
A: Networking is very important! In advertising everyone seems to know everyone and in my past experiences, always willing to help or point you in the right direction of someone who can. Lastly, internships in the field while you are in school will give you a better leg to stand on when you are looking to break into the industry.

Q: Who has been the most influential person in your career that has acted as a mentor to you?
A: My most influential person in my career would have to be my mentor, DeNeatra Love. She’s been in the business a lot longer than I have, ultimately we have the same career goals so it’s good to bounce ideas off of her and get advice from someone who has been in my position.

Q: What’s your favorite thing about 313 Digital?
A: My favorite part about 313 Digital [Bootcamp] would have to be how informative it was for me. Each session presented different topic, so it was very hard to get bored.