Title: Associate Creative Direcgtor
No. of Years in Advertising/Marketing: 15 Years
Past Companies: Organic, Campbell-Ewald, Iconix
I currently call SapientNitro my digital home, where I am creative lead on Dodge interactive advertising. Prior to this, I was at Organic as ACD on Hilton, Smuckers and Volkswagen. Before that, Campbell-Ewald on Chevrolet, U.S. Navy, and U. S. Postal Service, and Iconix Inc. on GM and Chrysler. Through the years, my work has included Site work, Social, Video production, OLA and CRM. Outside of work I’m a director, cinematographer, writer and runner.
Q: Who has been the most influential person in your career that has acted as a mentor to you?
A: The most influential person in my career was a Digital Creative Director at Campbell-Ewald. Always overly enthusiastic about digital, he was one of the first to recognize the proliferation of digital in advertising and moved mountains to make it work so well at C-E.
Q: What’s your favorite thing about digital marketing? About your current company?
A: My current company, SapientNitro strongly believes and heavily invests in the notion of the connected consumer in an always-on world. That, rather than push marketing, we should be delivering valuable content that enables the consumer to be part of the brand story.
Q: What’s the most memorable moment of your career?
A: The most memorable moment of my career was being recognized at the D Show for excellent creative work as “Amy Blockno.”
Q: What advice would you give to a young person in the business, or even a college student looking to get into it?
A: Leverage the knowledge of your peers! Advertising is very much a team sport with many facets of specialization. No two Art Directors – no two Project Managers or Creative Directors are alike and if you recognize the expertise in the specialties of those individuals and leverage them to your advantage, you’ll do great things.
Q: What’s your favorite thing about 313 Digital?
A: 313 Digital brings digital diversity together, allowing its members the opportunity to learn from one another.