Getting to Know … Joe Nowaczewski
Name: Joe Nowaczewski
Title: Senior Associate, Portfolio Management – Chrysler Brand
Company: Universal McCann
No. of Years in Advertising/Marketing: 4
Past Companies: CE, McCann WorldGroup
Education: Northwood University
Q: Who has been the most influential person in your career that has acted as a mentor to you?
A: Don Miller Jr.
Q: What’s your favorite thing about digital marketing? About your current company?
A: My favorite thing about digital marketing is the speed and innovation that takes place every day. Digital marketing is very innovative and creative because of the desire to achieve the best results possible for your client (FCA in this instance). Universal McCann has a highly educated digital team that takes pride in being first to market with extremely targeted campaigns.
Q: What’s the most memorable moment of your career?
A: The most memorable moment of my career was taking part in a Ride & Drive event for the all new 2015 Chrysler 200 in the fall of 2014 in California. Our team was able get a firsthand glimpse to see how our consumer/target audience viewed our vehicle as well as our overall advertising.
Q: What advice would you give to a young person in the business, or even a college student looking to get into it?
A: The best advice I can give to a young person trying to get into the advertisement is don’t be afraid to ask questions. Advertising can be a very complex industry with tons of confusing terms which can be very tough when starting out. Ask questions, be attentive, and don’t be afraid to put in the extra work to make sure the job is done right.
Q: What’s your favorite thing about 313 Digital?
A: The networking events that let allow you to meet other people who are in advertising that have different perspectives on similar events and situations. I still love the golf outings where you can meet people from every agency in town and pick their brains on clients, trends, and overall culture at their particular shop.